Sustainable and circular company clothing
Six large players in the field of work clothing: HAVEP, Heigo, Tricorp, Uniform Brands, Wiltec and Dutch have founded the Dutch Circular Workwear Association. They started right away with the production and sales of sustainable, circular company clothing. Because of the chain cooperation, enough volume is created to recycle old clothing. This opens the door to further innovations and new business models within the sustainable economy.
Work clothing with QR-code
The first in line of these innovations is the addition of a QR-code. Thanks to the QR-code in each garment you are able to see which route it has taken. This way you have a better understanding as a consumer about the process of the circular economy and together we are getting another step closer to a cleaner world for future generations.
Recycling of company clothing
One of the goals of The Dutch Workwear Association is stimulating the sales of sustainable work clothing. Also enough volume is produced to recycle work clothing thanks to the cooperation. This way leads to the next step, which is the short-term creation of new materials, innovations and business models within the circular economy.
Foundation sustainable cooperation
Present at the official start on 22 February were the founders, producers, customers, chain partners and prospective members. The speakers explained how the chain works, circular clothing was shown and solutions were presented on how to make unrecyclable clothing into, for example, picnic tables, benches, building materials and bank protection. The parties also signed the agreement of this cooperation.
Sustainable clothing in a sustainable future
About 220 years ago, the textile industry belonged to the pioneers of the industrial revolution. New technologies, like the Spinning Jenny, changed the economical landscape. The textile industry is at the moment stuck in an outdated mindset with unacceptable ecological and social consequences.
That’s why the time has come for the textile industry to pioneer again, achieve progress and reshape the way of doing business. It is time for a new industrial revolution. The circular economy is the way forward. Where waste is transferred into raw materials for new products.
Co-creation in a circular economy
The shift from linear to circular production is only possible if we start working in a more transparent way, focus on solutions and open ourselves to co-creative clusters. Co-creation is the key to a new revolution within the textile industry. One company can’t change much, but a network of collaborating designers, brands, producers, sales organisations, retailers, visionaries, developers, activists and users…can!